Thursday, July 17, 2008

Consuming - Supplemental

Consider this a supplement to Pekka's post on brands.

In addition to paying attention to the expensive brands the wealthy Hong Kongese / Chinese wear and use, pay attention to the small mistakes they make.

They enjoy the western trappings, but they don't have quite the history with the items to make them look comfortable or familiar.

The easiest to spot is the "loose watch" - it's when a Chinese man has a Tudor or Rolex watch, which costs more than a 5 year average wage, they still often leave the strap as-is without shortening it to fit. It's very common, and looks quite silly with an expensive watch.

A second common one is "My car's expensive but I don't know how to use it" - you can spot this on a rainy, cold day. The Chinese have no idea why their windows fog when it's cold outside, but they've heard the fog clears if you open your window. So the t-shirt wearing factory bosses roll down their windows doing 100 km/h on a highway in a brand new Mercedes or a BMW. It's too bad no-one actually taught them to use the thousand dollar AC the car is equipped with, nor explained what the little button with a window and lines on it means.

It's things like these that make looking at the rich Chinamen a little more fun to my eyes.

OP out.

1 comment:

  1. Good supplement, and goes well hand-in-hand with my note about the Chinese Nouveau riche, who have massed unimaginable wealth with the Chinese economy booming.

    They have all that money and they want to show it. They want to spend on expensive things but they don't really understand anything about anything. So, they do really awkward mistakes and make fools of themselves.

    Well, they get the stuff they want. We get our laughs.

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