"China" Brand News

So why all the press from China?

Simply because there are so many news items and the numbers are always big doesn't seem to cut it. I'm sure there are other large countries where development has left things behind and news happens. India doesn't seem to get any coverage.

Of course I follow more news of China, specifically, than India - just picking an example here, but I believe there's not so much to go around with. If a fire in a night club kills 40+ (Xinhua through AP on Sunday) or a mining accident kills 30+ due to inhaled gas (AP again, on Sunday) I'm sure to read of it. But not so much of any other developing nation.

It's because China has become unique. It's not any longer a nameless statistic in the developing countries list. It's China. Think if brand goods. You have your miscallenous soap and you have your Dove. You have MP3 players and you have your iPod. And just like with brands, there are several, but people are only interested in few. You have your Zune and if you really pay attention, you might recognize the Zen from Creative. But name three after that? The same goes for localized news. I can tell you there was news from US and China last week. I also know there was news from Finland, but name three more countries?

It's there if you know where to look for it, but the fact is, China now gets coverage for news much smaller in importance and more frequently than many other countries. And since positive things hardly make for gripping news, most items are negative - often with numbers like 30+ or 40+. This is what is contributing to China's track record.

People follow the news about China more. More news includes more bad news which people remember. People recall bad news and read more bad news. China's track record grows worse. See how this works?

There is nothing wrong with reporting accidents, catastrophies, faulty goods or internal strife about China. I'm not saying it's not worthy. But I am saying you should be aware of the spotlight China is under. Hell, just reading my writings you get exposed to a little more China coverage, and much like AP, I seldom write if something trivially jovial occurs.

Please continue enjoying your branded goods, they usually deliver on their promises. As surely as a McDonalds branded food items is going to be unhealthy for you, China news will continue to deliver casualties and problems.

OP out.